Wednesday, February 1, 2012

Life Before the Super Bowl

The first Super Bowl took place in Los Angeles on January 15, 1967 between the Green Bay Packers and the Kansas City Chiefs. Led by Bart Starr on the field and Vince Lombardi on the sidelines the Packers won the initial game 35-10. The game was attended by 62,000 people and was shown on two television networks. My, how things have changed. Today 62,000 people mingle around in the parking lot just to be near the game. One television network pays billions of dollars for the rights to televise the game. Non-football fans watch the game just to see the one million dollars per minute commercials. What did we do before January 15, 1967?
The answer is simple: It doesn’t matter. The Super Bowl is what it is: football is huge in America (especially in the South), and it will continue to grow in popularity and in reach. So we roll with it. We enjoy the game and (some of) the commercials and in the process model to friends, family and co-workers that to us, football is not a religion. We can mix football and faith and keep faith at the top of the list. This is a good message, especially this week…because, let’s face it, it’s not 1967 anymore!

Michael McCullar

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